Cases
Edith Andeso v Olerai Schools Limited
Case Summary
The Complainant, a former teacher at a Primary School that offers education from Kindergarten to Junior Secondary levels, claimed that the school used her photograph for advertising purposes without her consent. This photograph was posted around 13th January 2023, misleadingly suggesting she was still employed at the school, which she argued could hinder her employment opportunities elsewhere.
The school, identified as the Respondent, acknowledged the use of the Complainant's photo on its Facebook page and removed it promptly following a demand letter from the Complainant on 18th April 2023.Moreover, the Respondent argued that the Complainant had implicitly consented to the use of her photograph by participating in the photo sessions, suggesting her agreement to its use for such purposes.
Issues for Determination
- Whether prior consent was obtained by the Respondent before posting the Complainant's photo
- Whether the Complainant is entitled to the remedy sought for the alleged breach
Determination
The ODPC dismissed the complaint, the Complainant was held to have given consent.
Analysis
Consent and its Validity
The ODPC ruled that the photograph's use did not violate data protection laws, primarily because the Respondent provided sufficient evidence that implied consent had been obtained. The Act requires consent to be "clearly, informedly, and specifically given" (Section 30 of the Act), suggesting that any consent must be unequivocal and relate directly to the circumstances of the specific data processing activity. The school's argument that participation in the photo session constituted implicit consent is contentious. Implicit consent, especially in employment contexts where there might be a power imbalance, should be approached with caution. Employees might participate in such sessions under the assumption of internal use, not broader marketing campaigns.
Application of Consent in Employment Contexts
It is crucial to differentiate between consent given in personal contexts and that given as part of employment duties. The Data Protection Act does not explicitly differentiate between these types of consents, which may lead to gray areas in its application, particularly when personal data is used for purposes beyond the original scope of employment duties.
Furthermore, the Respondent’s claim that the Complainant had consented to the use of her photo because she helped organise the photo session and did not voice opposition could be seen as an overreach. Silence or non-opposition should not necessarily be construed as consent, especially in cases where the potential for coercion or misunderstanding exists.
Duty to Inform and Withdrawal of Consent
Even if initial consent was given, the Data Protection Act allows for the withdrawal of consent. The Complainant’s action of sending a demand letter for the photo’s removal indicates her intention to withdraw any previously given consent. According to Section 32(1), which requires data controllers to prove consent, the school's quick action to remove the photo upon receiving the demand letter was appropriate, yet it does not retroactively justify the initial use if the consent was not clearly established.
Remedies and Redress:
The ODPC’s dismissal of the complaint suggests that they found the school’s response—removing the photo upon request—to be sufficient. However, this does not address whether the initial use was justified or if any damage was done to the Complainant's professional reputation during the period the photo was misused.
The decision raises questions about the robustness with which implied consent is scrutinised within the framework of Kenyan data protection laws. Given the potential for implied consent to be misinterpreted or misused, especially in employment relationships, the ODPC might consider setting clearer guidelines or precedents on what constitutes valid consent in such contexts.
This case underscores the complexities involved in managing personal data within professional or semi-professional relationships and highlights the need for clear, unambiguous consent procedures to protect individuals' data rights. Additionally, it illustrates the ongoing challenge of interpreting and applying the principles of data protection in dynamic real-world scenarios